05/10/2026
Birmingham ICC : Onward Marquee
Nudge, Ban or Tax? The policy playbook in the age of intervention
Chaired by Cllr Philip Stephenson-Oliver (Westminster City Council, Councillor)
Alex Tiley (British American Tobacco, Government Affairs Manager)
Jethro Elsden (TYI, Director of Economics)
Chaired by Joanna Marchong (Onward, Head of Campaigns and Senior Analyst)
From Tobacco Bans, sugar levies to health warnings on alcohol, the UK never been more interventionist on choice. But should it be, and is it even working? While effective regulation plays an important role, the wrong type can fuel illicit markets and be overly draconian. This event asks which policy tools change behaviour and which simply push it underground.
